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Commercial layer demo

Sponsor UX & Measurement

APCA/WCAG tokens - microcard dwell - KPI export
Layer menu
ModeOff
Impressions0
Sponsor inventory

Sponsor KPI Panel

Monthly measurement pack

Impressions

18 420

Activation/1k

11,8/1k

Retention 28d

2,4

eRPM

200 €

Pilot readiness

30-day conservative pilot

Baseline sponsor proof: impressions, CTR, dwell and qualified lead capture.

On Track
ImpressionsOn Track
18 420target 5k-25k
CTROn Track
1,18%target 0.5%-1.5%
LeadsOn Track
37target 10-80

Top sponsor heatmap

Stockholm Ice ForumSweden - 842
Tampere North HCFinland - 655
DACH Pro HockeyCentral Europe - 517
Other sponsor surfacesGlobal - 329

Live sponsor funnel

Impressions1 - 100,0%
Card opens0 - 0,0%
CTA clicks1 - 0,0%
Leads0 - 0,0%

Live revenue

EUR420 €

1 revenue event(s)

Live event log

overlay_impression

00:12:00 - arena-stockholm-globen - overlay-match-stockholm-aurora - copy-a - Map Overlay

overlay_click

00:15:00 - league-dach-pro - overlay-match-dach-rinkflow - copy-b - Banner

sponsor_card_dwell_ms

00:17:00 - club-tampere-north - Microcard

sponsor_revenue

00:25:00 - overlay-match-stockholm-aurora - copy-a - 420 €

Commercial surface registry

Live sponsor inventory map

Approved sponsor surfaces with route context, inventory behavior, and telemetry proof.

9 surfaces9 live4 entity cards
liveWorld map partner slot

House fallback or targeted map campaign

Map Overlay
Global map, country query, selected entity
impression >=1scta clickentity context
/world
liveHome map partner slot

House fallback or targeted map campaign

Map Overlay
Public home map
impression >=1scta clicksurface source
/
liveSearch discovery partner card

House fallback or featured discovery campaign

Featured Pin
Idle search and empty-query discovery
impression >=1scta clickquery context
/search
liveSearch result native partner card

House fallback or featured pin campaign

Featured Pin
Relevant club, arena, league, and country searches
impression >=1scta clickquery context
/search?q=[query]
liveCountry page partner card

House fallback or country-targeted campaign

Banner
Country hockey coverage and atlas focus
impression >=1scta clickcountry context
/countries/[slug]
liveClub page partner card

House fallback or club-targeted campaign

Banner
Club identity, teams, movement, and map focus
impression >=1scta clickclub context
/clubs/[id]
liveArena page partner card

House fallback or arena-targeted campaign

Banner
Arena pulse, games, spaces, and map focus
impression >=1scta clickarena context
/arenas/[id]
liveLeague page partner card

House fallback or league-targeted campaign

Banner
Competition structure, country scope, teams, and map focus
impression >=1scta clickleague context
/league/[id]
liveSponsor demo offer board

Bookable 30/90/365 sponsor packages

Seasonal Banner
Commercial proof chain and package selection
offer clicklead sourceselected offer
/sponsorship-demo

Commercial inventory

Bookable GlobeIce sponsor packages

The demo above shows the UX. These packages turn the same surfaces into sponsor-ready pilots with KPI proof, lead capture, and exportable reporting.

5
Offers
2/2/1
30/90/365
7
KPI types
1
Surface

Approved map, search, entity, heatmap, or seasonal inventory renders.

2
Measurement

Impressions, CTA clicks, dwell, source path, and entity context are logged.

3
Lead

Sponsor interest enters governed intake with offer, placement, and source context.

4
Report

Admin exports CSV, PNG, or PPTX proof from the same KPI chain.

5
Renewal

Performance and lead quality become the case for scale or category ownership.

30-day pilotMap Overlay

Map Overlay Pilot

Own a premium map moment without blocking navigation.

A 30-day co-branded public map layer for country, region, league, or tournament context.

Best for
Arena partners, federation partners, equipment brands, and regional sponsors.
Surface
World map, country pages, league pages, and public atlas routes.
Decision gate
Approve when map readability, contrast, sponsor labeling, and lead routing all pass.
Impressions
5k-25k in 30d
CTR
0.5%-1.5%
Leads
10-80 qualified leads
Included
  • Map sponsor overlay
  • House-slot replacement when a campaign matches
  • Sponsor microcard CTA
  • Admin KPI export
Measured
  • Impressions and unique reach
  • CTA click-through rate
  • Activation per 1k impressions
  • Lead submit attribution
Sales motion
Sell as the first low-friction pilot: one market, one partner promise, one KPI report.
Renewal proof
Renew on unique reach, activation per 1k, qualified leads, and exported proof deck.
CSVPNGPPTX one-slide impact report
Book map pilot
30-day pilotFeatured Pin

Featured Search Pin

Show up where hockey users already intend to click.

A sponsored slot in search and cluster discovery with explicit labeling and frequency-aware analytics.

Best for
Club campaigns, equipment brands, academies, and youth-development partners.
Surface
Search idle state, search results, cluster cards, and featured club pins.
Decision gate
Approve when sponsored labeling, frequency caps, and query/source attribution are present.
Impressions
5k-25k in 30d
CTR
0.5%-1.5%
Leads
10-80 qualified leads
Included
  • Featured pin slot
  • Search house-card replacement
  • Contextual CTA into sponsor intake
  • A/B copy and CTA tracking
Measured
  • Impressions by query context
  • CTA clicks and activation per 1k
  • Lead source path
  • Top entities and top paths
Sales motion
Use when the sponsor wants native discovery where users already search and compare.
Renewal proof
Renew on query-context CTR, lead source paths, and top entity performance.
CSVPPTX one-slide impact report
Book search pilot
90-day scaleHeatmap Legend

Arena Heatmap Sponsorship

Turn engagement density into a sponsor-owned insight layer.

A 90-day co-branded heatmap package for arenas, tournament weeks, and fan activity reporting.

Best for
Arena naming partners, telecom, mobility, food and beverage, and analytics partners.
Surface
Arena heatmaps, match-week activity layers, and KPI reporting surfaces.
Decision gate
Approve when the heat palette passes contrast and the legend clearly identifies the sponsor.
Impressions
25k-120k in 90d
CTR
0.8%-2.0%
Leads
Quality-tracked
Included
  • Sponsor palette in heatmap legend
  • Peak/pre-game/post-game analysis labels
  • Sponsor microcard CTA
  • Monthly KPI snapshot
Measured
  • Heatmap impressions
  • Top entities and top geos
  • Dwell on microcards
  • Lead capture and export telemetry
Sales motion
Sell as a data-near arena package for match weeks, tournament periods, and venue partners.
Renewal proof
Renew on heatmap density, dwell, top geos, and sponsor-attributed lead quality.
CSVPNGQuarterly-ready PPTX
Book heatmap package
90-day scaleSeasonal Banner

Seasonal Campaign Layer

Attach a partner to a tournament or hockey moment.

A 90-day campaign layer for playoffs, national finals, youth tournaments, or international events.

Best for
Tournament partners, broadcasters, equipment brands, and federation sponsors.
Surface
Tournament hubs, seasonal banners, entity pages, and campaign overlays.
Decision gate
Approve when campaign dates, entity targeting, and non-intrusive banner rules are locked.
Impressions
25k-120k in 90d
CTR
0.8%-2.0%
Leads
Quality-tracked
Included
  • Seasonal banner
  • Contextual entity-page house slot
  • Campaign CTA routing
  • A/B variant reporting
Measured
  • Impressions by path
  • A/B variant performance
  • Activation per 1k
  • Retention score
Sales motion
Package around a time-boxed hockey moment with A/B copy and tournament-specific context.
Renewal proof
Renew on A/B lift, activation per 1k, retention score, and lead conversion.
CSVPPTX one-slide impact report
Book seasonal layer
365-day seasonBanner

Category Season Ownership

Create a full-season commercial position around hockey context.

A 365-day category ownership package with recurring reporting, PR-ready proof, and renewal evidence.

Best for
Strategic partners that want country, category, federation, or ecosystem-level presence.
Surface
Map, search, entity pages, seasonal campaigns, and sponsor reporting.
Decision gate
Approve when exclusivity, category boundaries, reporting cadence, and governance labels are explicit.
Impressions
Season trend
CTR
Quality trend
Leads
Renewal pipeline
Included
  • Exclusive category narrative
  • Map and search rotations
  • Quarterly KPI report
  • Case study and renewal pack
Measured
  • Season reach and frequency
  • Retention score
  • eRPM and attributed revenue
  • Lead quality and source paths
Sales motion
Sell as strategic category ownership with quarterly business reviews and PR-ready proof.
Renewal proof
Renew on season reach, retention, eRPM, source-qualified leads, and case-study evidence.
CSVPNGQuarterly PPTXCase study
Discuss season ownership